BBA & S2win kick of Miami swim week at the Kimpton Angler Hotel in South Beach

by Nicki Crozier

Smart, sexy, sustainable!! We all know your favorite swimwear brand, Bikini Beach Australia, is all of those things! More importantly, there now is a platform for sustainable fashion as opposed to fast fashion and all of the stories we hear about how wastefulness affects our beautiful mother earth.

This past July, Bikini Beach Australia blazed a new runway at the 2nd annual S2wim week (sustainable swim week) in South Beach, Miami. This was one of the official events of the 41st annual swim week. The week kicked off on July 14th with our very own Alex Abraham serving beach fashion and high-quality resort wear, while guests were served caviar and cocktails. Styles like the Shark Bay bikini and the Daydream Island bikini had our models looking and feeling extremely well “suited” for the occasion. Also on the menu, were talks about how we can work to better our consumption habits and keep giving back to the earth that has been suffering. The kickoff performance artist, New York singer, songwriter, and pianist Eric Hayes set the stage for the event with his smooth tunes to help get guests in the mood for what the people over at flight #3 named their involvement in swim week, crypto, couture, and cocktails; the official event that Bikini Beach Australia and its beautiful BBA Babes were a part of course. There were talks about crypto currency and how that is becoming more and more recognized and ways we can all work together to build wealth, knowledge, and power.

This platform had it all! Participants were there to focus on stimulating community engagement and elevating their consciousness over life’s needs as they relate to the sustainability of the earth. This was the perfect fashion-centric event where the discussions and demonstrations of other progressive medical advances, plant based medicine, and an exploration of the impact fast fashion has on the environment. For more information and to check out all of the festivities that took place, check out s2wim.com for all the highlights. And more importantly, get yourself over to bikinibeachaustralia.com to get your sustainable, reversible, and quality swimsuit before they’re all sold out!