Design Thinking: Bikini Beach Australia

(Image courtesy of Bikini Beach Australia. This bathing suit is the Hamilton Island Bikini in Blue. The bikini is described as," Bathing suit comes in White - Red - Blue , 85% nylon 15% spandex, High waist cheeky cut bottom, High waist mesh detailing, High neck mesh detailing, Back zip crop top style, Full mesh back detail, and Designed in Australia." You can order this bathing suit at https://www.bikinibeachaustralia.com/products/hamilton-island-in-blue )

In Graduate School, one of the buzzwords professors love to discuss is "Design Thinking." Design Thinking is an iterative process in which we seek to understand the user, challenge assumptions, and redefine problems to identify alternative strategies and solutions that might not be instantly apparent with our initial level of understanding (Dam and Siang). Design Thinking enables a company to understand consumer needs to serve their audience better. For this project, I contacted different companies to learn how the organizations apply Design Thinking into their market offerings. I had the opportunity to talk with Bikini Beach Australia to learn more about their organization.

(Images courtesy of Bikini Beach Australia. Images show the Emerald Beach One Piece in Astral Reversible. This bathing suit is described as," Reversible, Purple | Paisley - Nude | Astral , 85% polyester 15% spandex, Deep V plunging neckline , Moderate back coverage, Mid to high waist cut, Adjustable straps , and Designed in Australia." You can order this bathing suit at https://www.bikinibeachaustralia.com/collections/bikini-one-pieces/products/emerald-beach-in-galaxy-reversible )

1. What makes Bikini Beach Australia different from other bathing suit brands?

We are set apart for other designers by our cut, our combination of mesh, reversible detailing, use of zippers cut out and most importantly custom designed silhouette and prints. By creating everything in house I find that we have an edge in comparison to other designers; we are unique. This customization makes Bikini Beach stand out from other labels and gives a personalized touch to every design.

(Image courtesy of Bikini Beach Australia. Image depicts Surf Sleeveless Pullover Jumper in Olive. This jumper is described as , "Cotton Blend, Unisex fit, and Designed in Australia." You can order this jumper at https://www.bikinibeachaustralia.com/collections/apparel/products/sleeveless-hoodie-sweatshirt-in-fern-green)

2. How does Bikini Beach Australia incorporate its mission and vision into its products?

I have always been inspired by travel. It is a passion that has encompassed Bikini Beach's journey throughout the entire collections since our launch and is our key statement across all platforms; Influenced by Risk Takers | Inspired by Adventure. I believe in taking aspects of my world experiences and translating them into my collections. This can be seen throughout all of our collections by the creation of statement pieces. We are not a safe or modest brand, we are Bikini Beach. Bikini Beach Australia is female owned designer label, founded on the shores of Bondi Beach. Our mission is to celebrate the female form; creating pieces that empower women through their self expression, style, sexuality and all aspects of their swim life. You can see this in all detail features of our collections from the silhouettes to the cuts of each design. Every piece is also named after a beach, island or paradise location in Australia; keeping our passion for our home a part of each line's design concept.

(Images courtesy of Bikini Beach Australia. Images depicts the Coogee Beach Bikini in Palm Tree Print. This bathing suit is described as, "Palm Tree Print, 85% polyester 15% spandex, Medium to low cut, regular bum coverage bottom, Tank bralette top style, and Designed in Australia." You can order this bathing suit at https://www.bikinibeachaustralia.com/collections/bikini-two-piece-s/products/coogee-beach-bikini )

3. What are the quintessential Bikini Beach Australia products customers should buy?

The international all time fan favorite is the Hamilton Island. This design incorporates mesh, zippers, high waist, high neck and is fully reversible. I take pride in this piece because of how it is cut. The design looks fantastic on almost any body and hugs the silhouette in the right places so people feel sexy and confident when wearing this piece. The Rottnest Island is another top piece for beach goers. This design is a high cut 80's style silhouette, textured ribbed reversible material and a fun spin on the classic thong bikini. This is my personal favorite for sunbathing and is available in five colors. Our latest one piece, the Hayman Island. This design has quickly gained popularity through its soft silhouette and a new spin off of the Hamilton Island. It has a full mesh back connecting the same silhouette bottoms of the favorite Hamilton to the top of the design. This piece has a plunging neckline and open midriff. It is classy yet doesn't lose BBA's signature cut and concept. Another top favorite in both Australia and the United States is the Shark Bay. This design is high cut with thong back detailing. A one shoulder design with central cut out detailing and as always fully reversible. The liquid silver pops on any skin tone and pairs with our liquids and metallic collection. Look out for the new Gold Dust reversible Shark Bay launching soon.

(Image courtesy of Bikini Beach Australia. Image depicts The Shark Bay Bikini in Liquid Silver Reversible. This bathing suit is described as, " Reversible, Liquid Silver | Onyx, 85% polyester 15% spandex, High waist Brazilian cut bottom, One shoulder crop top, Black band detail, Top and bottom center cut out design , and Designed in Australia." You can order this bathing suit at https://www.bikinibeachaustralia.com/collections/summer-capsule-collection/products/shark-bay-reversible )

4. What is the future of the company?

I am happy to say our label is expanding. We have had high growth since our first international show in 2018 and are now in 8 countries. The future of BBA is not only women's. We will be launching a men's collection this year and much more. Our label has expanded from one collection and a capsule collection annually to four collections a year and continues to grow. Expect exciting things to come from Bikini Beach.

(Image courtesy of Bikini Beach Australia. Image depicts the Graphic Crop Top in Black. This shirt is described as, "100% cotton and Cropped singlet. You can order this top at https://www.bikinibeachaustralia.com/products/copy-of-graphic-crop-top-in-black )

Rachel Huss

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