Empowering Women Through Stylish Swimwear

 

At Bikini Beach Australia, we believe in Girl-Power….the power to dream, work hard and make things happen....the power of wearing a bikini just because you feel like it… and all BBA sets are made with love, so that you feel as good as you look wearing them!

Alex’s vision has always been to empower women through innovation and high-quality fashion. Her designs are tailored to fit real women’s bodies, not just runway models'. Each woman is uniquely beautiful, inside and out, and Alex reaffirms her commitment to empowering women with thoughtfully crafted pieces that enhance each woman’s natural beauty. Alex champions true femininity by encouraging women to embrace their individual journeys and celebrate life to the fullest.

Every night, model and designer Alex Abraham finds herself in premier destination cities like Cairo, Tulum, London, and Paris. Alex has established herself as a sought-after runway model, gracing catwalks from Sydney to Milan, where each day brings new adventures—photoshoots on exotic beaches, starlit parties, and encounters with fashion's elite.

With a career marked by achievement, Alex embarked on a new journey by launching Bikini Beach, a luxury swimwear collection. Born from her desire to share a lifestyle rich in high fashion and storytelling with women worldwide, Bikini Beach goes beyond mere fabric and patterns—it’s a statement celebrating femininity, freedom, and accomplishment. Each design captures the thrill of exploration and the allure of Alex's adventures.

Bikini Beach seamlessly blends high fashion with the carefree spirit of beach culture, offering sleek one-pieces and daring bikinis that reflect Alex's bold, vibrant, and unapologetically chic style. The collection has resonated globally not only for its aesthetic appeal but also for the narrative it embodies—the story of a woman who pursued her dreams and empowers others to do the same.

Founded in Sydney, Australia, Bikini Beach quickly expanded through international partnerships and premier placements. More than just a brand, Bikini Beach has become a symbol of freedom, self-expression, and the limitless possibilities of embracing life to its fullest extent.